As spam and nuisance calls continue to rise, both consumers and enterprises are facing significant financial and operational challenges. Consumers are losing money and time to voice spam and fraud, leading to a growing distrust of the voice call. Enterprises, on the other hand, are struggling to reach their customers and prospects effectively, resulting in lost revenue.

To address these pressing issues, Hiya, a leading provider of voice security solutions, has released its 2024 State of the Call report. This comprehensive study combines survey data from consumers and businesses across the U.S., Canada, U.K., France, Germany, and Spain, as well as an analysis of over 220 billion calls on the Hiya Voice Security Network in 2023.

Key takeaways from the report include:

• Consumers and businesses still prioritize voice calls, especially for communicating sensitive information or making important decisions.
• Consumers believe that spam and fraud calls are a major problem that is only getting worse.
• Businesses are also increasingly concerned about the threat that spam and fraud calls pose to their operations, reputation, and bottom line.

Join Alex Algard, CEO of Hiya, and Tanvi Saxena, VP of Product at Hiya, as they delve into the top insights and trends on the voice channel for 2024. Learn about consumer and industry preferences on communication methods, the rate of spam and fraud calls, the average amounts lost to spam calls in key markets, and enterprise recommendations for protecting their reputation, customers, and employees.

Watch the recorded webinar to gain valuable insights and learn how to reclaim the voice channel in 2024.