In September 2024, Market Logic Software partnered with Insight Platforms to conduct a survey of senior product and marketing leaders in mid-sized corporates and large enterprises.

The survey explores how these leaders use various data sources — from primary research to social media analytics — and what barriers they face in becoming more insights-driven. It also reveals how they leverage consumer and market insights to drive business impact.

This white paper uncover attitudes, strategies, and barriers to using consumer data effectively.

Download it now to learn:

• how senior marketing and product leaders use market insights and data
• the most important data sources that drive decision-making, from primary research to CRM analytics
• the key barriers that prevent businesses from fully utilising insights
• the main opportunities for better integrating consumer insights into decision-making